Zima 360
Status
School solo project
Context
UPV 2017
School solo project
Context
UPV 2017
Description
Conceptual design exercise, creating a smartwatch for an established company, with emphasis on brand analysis and digital visualization.
Conceptual design exercise, creating a smartwatch for an established company, with emphasis on brand analysis and digital visualization.
Brand analysis
An in-depth analysis of Quechua's product range served as the foundation for formulating comprehensive design guidelines.
Lines
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Shapes
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Colours
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Lines
Shapes
Colours
Concept development
Through an iterative process, the concept was refined to better align with the brand's DNA. This refinement incorporated features specifically catered to hiking enthusiasts, such as a safeguarded display and glove-friendly navigation buttons.
Results
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